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A simple framework for therapists, mental health professionals and aspiring authors and entrepreneurs to write tiny books (and create tiny products) that build your brand, business and (hopefully!) your bank account to boot!

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About Ian

Hi, I’m Ian– I help authors, artists and entrepreneurs write tiny books, create tiny products and build communities that strive to make a big impact in mindfulness, mental health, community wellness and “enlightened” entrepreneurship. Our newest project is https://trippytherapy.com - and our mission is to provide a unique set of creative tools, templates and tutorials for busy therapists, coaches, counselors and mental health creators with a need for speed.

This is a very simple set of exercises for helping authors and entrepreneurs overcome some of the blocks around writing, creating and publishing tiny books, products, courses and communities.

Need help?

Email: [email protected]

https://trippytherapy.com : The idea incubator and brand accelerator for busy mental health professionals with a need for speed

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The 4 T’s

Title

Type

Target

Transformation

📌 This is a simple clarity building exercise for authors and entrepreneurs

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Why this matters: Because sometimes its hard to start. Sometimes it’s hard to just hit “publish” even if you have great ideas, tons of experience and a real passion for your niche, market, vertical, industry or area of expertise

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Formula:

This title helps target audience solve a problem in this format they can achieve this objective/ transformation

Example:

a tiny book about mindfulness for busy moms. 21 things you wanted to know about cultivating presence, purpose and inner peace when you’re feeling busy, burnout and overwhelmed at home.